About Us

Welcome to Cellar 17, your go-to destination for exquisite alcohol gifts and premium custom labeling. Established in 2022, nestled in a charming Melbourne-based warehouse, Cellar 17 is the brainchild of Wines By Design, a renowned expert in corporate custom-labeled wine gifts.

At Cellar 17, we curate a selection of premium alcohol gifts that transcend the ordinary. From fine wines and craft beers to top-shelf whiskies, gins, and ciders, our collection is a celebration of the finest spirits. Our dedication to quality extends beyond the contents, as we take pride in presenting them in unique and beautiful packaging options.

Indulge in the luxury of choice with our premium gift boxes, European glassware, hampers, timber boxes, and wine cylinders. What sets us apart is our commitment to personalization. Utilizing cutting-edge printing equipment, we offer the unique opportunity to adorn select products with custom labels. Elevate your gift-giving experience by adding a personal touch to wines, whiskies, gins, beers, and ciders.

Cellar 17 proudly partners with esteemed brands such as Spiegelau, Bleasdale, Helen & Joey Estate, Chocolatier, Corowa Distillery, Prickly Moses Brewery, and Apollo Bay Distillery. Our selection is a testament to our unwavering dedication to excellence and a commitment to delivering the finest beverages to our discerning customers.

In early 2024, we introduced a new dimension to our offerings with the launch of wedding bonbonnieres. Now, you can make your special day even more memorable with custom-labeled piccolo wine bottles and cylinders. Additionally, our custom-printed Spiegelau Glasses, filled with Chocolatier milk chocolate foiled hearts, add a touch of sophistication to any celebration.

At Cellar 17, we believe that every gift should tell a story. Whether you're celebrating a milestone, expressing gratitude, or creating lasting memories, our carefully curated collection and personalized touch make us the premier destination for premium alcohol gifts. Explore Cellar 17 and elevate your gifting experience to new heights. Cheers to exceptional moments!




Wines by Design

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